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Author: Tara Decoda

5 WAYS TO STAY READY FOR MAJOR OPPORTUNITIES

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Entrepreneurs are conditioned to anticipate failure. We are taught that in everything we do, we must be ready to combat any challenges that may come our way, and do not get me wrong here, that is important. It is important to anticipate challenges, because they are inevitable and necessary. But sometimes we spin our wheels getting […]

CREATING A BOMB UNBOXING EXPERIENCE

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Running an online business selling goods like cosmetics, hair or body products can be extremely competitive. It can be hard to stand out, but there are ways to set yourself apart and do it in ways that are authentic and impactful. I speak a lot about social media branding and marketing, and carving out space for your […]

GET THE MOST OUT OF INSTAGRAM FOR YOUR SMALL BUSINESS

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Instagram is my faaaaavorite social media platform! Whenever I take on a new project, or launch a new business, my focus is always on Instagram, due to the way you can organically reach prospective customers, engage with your audience and show off your product or service. Its an extremely valuable platform, but it can be challenging […]

BUILDING A NETWORK YOU CAN TAP INTO LATER

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You ever heard the saying “your network is your net worth”? The people you know can carry you further along than any one skill you have. There are hundreds of thousands, if not millions, of people that do the exact thing you do. The single most important factor that determines who gets the opportunity and who doesn’t […]

DBA vs LLC: WHICH STRUCTURE IS RIGHT FOR YOUR BUSINESS?

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When you’re starting your business, its important to consider which business structure would be best suited for your needs. DBA (doing business as) is the most basic and cost effective option, but offers little to no protection, while an LLC (limited liability company) costs and require more to operate, but offers you protection from liability, and […]

ARE DISCOUNTS KILLING YOUR BUSINESS?

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How many times do you scroll through your Instagram feed and see several brands running a discounted promotion? Or walking down the main strip in your neighborhood and see chalkboard street signs or posters offering a discount? All day, every day, in case you’ve never paid attention. 20% off back to school sale, 10% off […]

3 WAYS TO RAISE YOUR BRAND’S PROFILE

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The saying “if you build it, they will come” may have worked for Kevin Costner in Field Of Dreams, but that doesn’t work for brand building. Building it is not enough. Telling your loved ones about it is not enough. Asking all of your friends to retweet your link and like your Facebook page is […]

ACT LIKE A BOSS, THINK LIKE A CUSTOMER

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As an entrepreneur, you’re constantly thinking about what makes sense for the business. What makes sense financially? How should you market it? How should you brand it? How are you going to reach prospective customers and clients? How will you appeal to them? Being in the space of running the business, and always having your boss […]

REINVENTING YOUR BRAND- AND YOURSELF

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While I have pivoted many times, and am constantly in pursuit of something new, I have recently found myself in a unique position. I have spoken in previous posts about my first business, Blow On The Go, and my experiences with it, and I have decided to relaunch the business. Closing the business is one of […]

5 THINGS NO ONE TELLS YOU ABOUT BEING A #BEAUTYBOSS

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Someone can be talented, absolutely gifted at what they do, and many times we mistake that talent for potential for leadership. Oh, Barbara is a good hairstylist? Great, let’s promote her to manager. Better yet, if Barbara is a good hairstylist, and has a large following, Barbara may even say to herself, “hmm, let me open […]