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5 BUSINESS BOOKS EVERY #BEAUTYBOSS SHOULD READ

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No matter what stage you are at in your entrepreneurial journey, there is always more to learn and room to grow. Books are a great source of inspiration and information, but when it comes to business books sometimes it can be stuffy, technical and loaded with old world advice that can’t help you navigate the […]

THE POWERFUL BENEFITS OF UNWINDING AND UNPLUGGING

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I just want to preface this with: when it comes to this subject, I am learning as I teach. I am admittedly bad at unplugging. But girl, I cannot stress enough how imperative it is we do this as an act of radical self care. Entrepreneurship is exhausting, and because of the lack of security, […]

3 WAYS TO BE MORE PRODUCTIVE WHEN WORKING FROM HOME

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Anyone who has ever worked from home will tell you: working from home is the best thing ever! No waking up painfully early, no getting dressed in pencil skirts and shoes that squeeze, and no dealing with pesky bosses and coworkers. Also, nap time. Working from home is honestly my favorite part about being an […]

INJECTING CULTURAL SLANG INTO YOUR BRAND VOICE

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When I first started carving out space for my businesses in the social space, injecting culture and cultural slang was something that I struggled with for some time. My understanding was that it was unprofessional, so I avoided it. Big mistake. The average beauty consumer, in whatever capacity they are consuming it, is typically young, female […]

(QUALITY!) CONTENT IS KING

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No matter what industry you’re in, there is no way to avoid the internet or social aspect. As professionals navigating the internet space, we hear all the time “content is king!” This is something that was drilled into me back in 2008 when I was a teenage fashion and beauty blogger, with little regard for anything […]

5 WAYS TO HAVE YOUR BRAND IMAGE ON FLEEK

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You can have a tremendous product, or be the best person in your industry to provide your service, but if you cannot translate that to prospective customers, it won’t win. Having the best or being the best doesn’t always win. Perhaps if you’re a celebrated Olympian, but not always in business. Strong branding is one of the […]

YOUR TARGET CUSTOMER IS THE BEST FRIEND YOU’LL EVER HAVE

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If I asked you what your best friends favorite color was, you can not only tell me, but you’d probably be able to recall a memory of her in a dress that same color. If I asked you who her favorite artist was, you can tell me that plus her favorite song from that artist. You […]